Trent Grace
Goal Coach
Founder and Director of The DNA Project​
Approachable and authentic, Trent is passionate about empowering success.
​​Trent creates self-awareness and facilitates positive change and achievement through neuroscience-based coaching conversations and tools.

Trent completed a Bachelor of Arts then a Master of Arts (Honours) degree in History.  He then embarked on a 10-year career as an editor in a legal publishing company.  During this period, Trent studied part time for a Bachelor of Laws degree. 

He completed a Graduate Diploma in Business Studies (Dispute Resolution), undertook professional legal studies and was admitted to the Bar as a Barrister and Solicitor of the High Court of New Zealand while working as a Case Manager for an Environment Court Judge.  Despite working in a legal setting, Trent agonized over whether or not to practice law.   

Fortunately, through training others one-on-one, he discovered a love of empowering people to succeed.  This was the catalyst for Trent to abandon the idea of practising law, complete a Brain-Based Coaching Certificate through the renowned NeuroLeadership Institute and establish The DNA Project.

​​He now combines his training experience, coaching qualification and thirst for knowledge about the relationship between achievement, behaviours and how the brain works, to empower and support people to set and achieve goals and identify and make the breakthroughs they require to move forward.  Trent facilitates insights and motivates action for success.

Trent has been coaching since December 2014.
Brain-Based Coaching Certificate — NeuroLeadership Group
MA(Hons) History — University of Auckland
​BA — University of Auckland
LLB — University of Auckland
GradDipBusStuds(DisRes) — Massey University
Professional Memberships
International Coach Federation
NeuroLeadership Institute​
Code of Ethics
International Coach Federation Code of Ethics​​ — click here
Trent's Top 5 CliftonStrengths™ Themes
Achiever®, Learner®, Responsibility®, Futuristic®, Belief®
Trent's Top Values
Authenticity, Empathy, Generosity, Helping others, Integrity, Living your dreams
" ... I found him extremely approachable and always felt rewarded when I shared personal information with him. ... He was extremely motivating, very professional and always made sure I was comfortable. I only had good sessions with him and looked forward to our discussions."
Ben Daniels
" ... His approachable manner helped me to feel comfortable around him, allowing me to explore any ideas fully without feeling nervous or judged. He always encouraged me to come to solutions on my own instead of telling me what he thought was best, allowing them to become truly mine." 
Toni Wilkinson
“People who are especially talented in the Achiever theme have a great deal of stamina and work hard.  They take great satisfaction from being busy and productive.”
“People who are especially talented in the Learner theme have a great desire to learn and want to continuously improve.  In particular, the process of learning, rather than the outcome, excites them.”
“People who are especially talented in the Responsibility theme take psychological ownership of what they say they will do.  They are committed to stable values such as honesty and loyalty.”
“People who are especially talented in the Futuristic theme are inspired by the future and what could be.  They inspire others with their visions of the future.”
“People who are especially talented in the Belief theme have certain core values that are unchanging.  Out of these values emerges a defined purpose for their life.” 

The CliftonStrengths™ theme names are trade marks of Gallup, Inc.  CliftonStrengths™ theme descriptions are copyright of Gallup, Inc.