What is strengths-based coaching?

Strengths-based coaching provided by The DNA Project uses the renowned CliftonStrengths™ assessment, which:

  • was created by Dr Donald Clifton (1924–2003), who was recognized as the Father of Strengths-Based Psychology by an American Psychological Association Presidential Commendation
  • is the leading tool in identifying the areas where an individual has the greatest potential to develop strengths
  • uses a language of 34 talent themes
  • is based on more than 50 years of research by Gallup, which involved more than 2 million individuals and encompassed 48 countries
  • has been used by more than 16 million individuals to date.¹

The focus of strengths-based coaching is to help you discover your natural talents and develop them into true strengths, which can positively transform all aspects of your life and contribute to goal achievement.

How do you provide your strengths-based coaching?

The DNA Project provides strengths-based coaching:
  • on-site, face-to-face(where coaching takes place at a mutually agreed venue other than at the offices of The DNA Project, you may be liable for any costs incurred by The DNA Project to participate in that session and to be present at that venue, including but not limited to reasonable travel and accommodation expenses and other disbursements and incidentals.  Our office is based in Birkenhead, Auckland).
  • by telephone
  • ​through an agreed conferencing platform
  • ​through a combination of the above​.

What are the advantages of strengths-based coaching?

Everyone can benefit from strengths-based coaching.  We can support and empower individuals, partnerships, teams and groups (including business and sports) to:
  • discover and clarify their unique individual and combined talents
  • better articulate their individual and collective uniqueness
  • ​focus on what they are naturally good at
  • leverage their talents into strengths
  • ​use their strengths to create individual and synergistic advantages
  • ​improve their collaboration, engagement, motivation, performance and productivity
  • ​find ways to compensate for and overcome any of their perceived or actual gaps in natural talent
  • unlock and reach their potential more quickly and easily
  • ​discover innate tools to tackle challenges.
When people discover and learn how to use their unique talents, develop them into strengths, and use them every day, they:¹
  • are six times more likely to be engaged in their work
  • are more productive
  • ​perform better
  • ​are three times as likely to say they have an excellent quality of life.

In addition, teams that focus on their strengths every day are 12.5% more productive.¹ 

How do I get the most from strengths-based coaching?

The DNA Project is committed to providing robust and powerful coaching experiences. 


Your coach is committed to your success.  To ensure your success, please:

  • ​engage in the coaching process and with the tools
  • ​be prepared to answer thought-provoking and powerful questions
  • take responsibility for what you say you will do
  • ​be accountable to yourself and your coach
  • ​meaningfully use the insights you gain and the coaching tools provided.

When will goal coaching be available?

Goal coaching bookings will be available from October 2017.

How much does it cost?

​​​The cost of coaching depends on the package or programme chosen. 

​Please contact us to discuss your coaching requirements. 

What methods of payment do you accept?

The DNA Project accepts the following methods of payment:
  • Visa, MasterCard and EFTPOS
  • by direct payment into The DNA Project bank account.